When it comes to treating cancer effectively, paired tumour biopsies are a vital part of progression management. But the importance of these tests and the practicalities of the procedure risk becoming lost or minimized at a time when patients are being inundated with information about their condition and treatment plans. So we set out to create an explainer with cut through – an unexpected oasis of calm in the tumultuous waters of the early treatment journey. The result was an surprising film that delivered an important message with great elegance and restraint.
