Hello. I'm Vickie – a multi-disciplinary creative who's just as comfortable overseeing the development and deployment of a fantastic new brand as I am producing engaging creative, content and communications that change perceptions.
I began my agency life in 2009, starting as a copywriter at a healthcare communications group. Then, in 2016, I was promoted into a creative leadership position – a role in which I mentor and manage a group consisting of Art Directors, Copywriters, Designers and Medical Editors. Over the course that time, I've collaborated with some extremely talented indivduals and partners. I've also continually worked to expand and bolster my skillset, which today includes art direction, illustration, design and video editing.
But what drives me? Well, that’s simple: the chance to make a difference. In both the lives of the creatives I work with and the lives of those our work reaches. Because I believe that the best work doesn’t just look good – it also holds meaning while also championing representation and inclusion.
Every piece I’m involved with is a chance to make a connection with someone. To recognise and validate their experience. To change their life for the better. That's why I always strive to combine beautiful design with insightful thinking and representative imagery that speaks to an authentic insight.
A healthy side effect of this approach has been global industry recognition, with my work receiving awards from numerous shows (such as Cannes, CLIO, Globals and LIA). What’s more, I’ve even had the honour of judging several of those same shows.
Looking back, I'm grateful for the opportunities I've had to work on inspiring and life-changing projects. And I look forward to many more years making work that matters.