Recruiting and retaining participants for a clinical study is always challenging. But add youth to the mix and things become even tougher. So, when our client required a campaign capable of engaging teenagers with asthma as well as educating them about key study procedures, we knew a special approach was needed. We worked with a dynamic illustrator to create a set of materials that used a bold visual language to help engage our young participants – a campaign with a simple message that played with the notion of having an over-active immune system. This style was then carried through our branding, helping us create an eye-catching set of materials and an entertaining yet informative accompanying film.
