To celebrate the investigational drug's mode-of-action we took inspiration from the science behind the study to develop a set of three images for use in a campaign to recruit people with asthma. Visuals that contained multiples references to the condition as well as the molecular target of the investigational product. As well as being used across print materials, the imagery was also used to create an identity for the study team's educational meetings for HCPs to ensure a strong identity across the trial.
