Hello. I'm Vickie – an award-winning multi-disciplinary creative based near London, with experience in copywriting, art direction and creative direction across the charity, healthcare and pharmaceutical sectors.
I began my creative career in 2009, starting as a Copywriter at the healthcare communications agency, Langland (now Langland, Publicis). Then, in 2016, I was promoted into a creative leadership position – a role in which I mentored and managed a group consisting of Art Directors, Copywriters, Designers and Medical Editors.
In early 2025, I transitioned into the charity sector, joining Arthritis UK as a Copywriter and fulfilling a life-long dream of working for a non-profit. There, I work tirelessly to produce copy and creative solutions that echo our tone-of-voice, while championing authentic stories and bringing our mission to a wider audience. I also work in a conceptual capacity, assisting in the development and production of campaigns, appeals and other supporting material.
No matter my role, what drives me is the chance to make a meaningful difference in the lives of others. Be it, the creatives I work with or the lives of those my work touches.
A healthy side effect of this approach has been global industry recognition, with my work receiving awards from numerous shows (such as Cannes, CLIO, Globals and LIA). What’s more, I’ve even had the honour of judging several of those same shows.
Looking back, I'm grateful for the opportunities I've had to work on inspiring and life-changing projects. And I look forward to many more years making work that truly matters.